GAYA HIDUP REMAJA PENGGUNA SMARTPHONE DI KOTA MALANG
ABSTRACT: The
purpose of this study had identify and analyze the youth lifestyle Smartphone
users in Malang. The usefulness of this research can be used as the basis for
the company's consideration in developing Smartphone products produced and
tailored to the consumer'lifestyle. Population in this study is that consumers
Smartphone users in Malang, with characteristics that respondents who have
entered in the category of age and adolescents, using judgmental sampling techniques
can then be determined as many as 100 sample. Data analysis techniques used in
this research is the analysis of the cluster. From the results of research and
discussion, it can be concluded that the cluster I have a characteristic that
is the willingness of respondents to support the work ruitn performed, work or routine
activities are carried out, the development of information media, the activities
undertaken by a person as a source of income, neighborhood closest to a person
, always had a desire to buy the latest products, more priority to the purchase
of goods after the wants rather than needs, support penampilandan add relationships
/ peer. Cluster III has the characteristic that the respondent wishes to keep
up with technology, where it makes the respondent is always working to get information
lengkao by utilizing technological developments.
Keywords: Teen
,Lifestyle, Smartphone
Penulis: Muhammad
tony irwanto
