EVALUATING CONSUMER PURCHASE BEHAVIOR OF CITRALAND RESIDENTIAL MANADO
ABSTRACT: The house is a
building that serves as the place or residence and mean of gathering the
family. Citraland manado, in north sulawesi is a part of Ciputra Group, this
company try to introduce modern and elegant housing in North Sulawesi.
Citraland has become a renowned housing estate in North Sulawesi especially in
Manado, with offers of homes built with trusted architect, beautiful landscape,
as well as adequate and guaranteed environmental safety. This resarch aim’s to
evaluate the importance and performance of Consumer Purchase Behavior Of
Citraland Residential Manado. Consumer behavior is a process on the interaction
between customers and producers at the time of purchase the product or
services. Based on Consumer Purchase Behavior there are variable within, which
is: Structure, Geographical, Environment, and Economic. The sample size of this
research is 100 respondents. The result on this study shows that window display
placed in quadrant I there are no variables in this quadrant. In quadrant II
that shows Structure and Environment in this position. In quadrant III there
are Geographical and Economic. While, in quadrant IV there is no variable in
this quadrant. So, related with the findings in this research.
Keywords: consumer purchase
behavior, structure, geographical, environment, economic, importance
performance analysis
Penulis: Brayen Sandy
Kojongian, David P.E Sepang, Merinda . Pandowo
Kode Jurnal: jpmanajemendd180264
