Pengaruh Attitude, Subjective Norm, dan Perceived Behavioral Control terhadap Repurchase Intention E-Money
Abstract: The development of
information technology has huge effect on human life. Changes in transactions
became one of thing that are easily observed. This study aims to analyze and
discuss the influence of attitude, subjective norm, andperceived behavioral
control to e-money repurchase intention. This type of this research is
conclusive with quantitative approach. Sampling method is non probability with
sampling technique using sinmple rendom sampling to all Indonesian who used
e-money. This research used 210 respondents as sample. Data collection
technique used in this study is questionnaire, documentation, and interview.
This study used Multiple Regression Analysis as analysis techniques with IBM
SPSS 24 program. The result of this study indicate that attitude, subjective
norm, and perceived behavioral control has positive effect to e-money
repurchase intention.
Keywords: attitude, subjective
norm, perceived behavioral control, repurchase intention, e-money
Penulis: DEBBY ARIYANTO
Kode Jurnal: jpmanajemendd180537
