ANALYSING FACTORS THAT DRIVE CUSTOMER SATISFACTION OF GO-RIDE MANADO.
Abstract: Transport plays very
vital role in the development of a country’s economy, indetermining overall
productivity, quality of life of citizens, access to goods and services and the
pattern for distributuion of economic activity. Motorcycle is one of land
transport and included in the classification of types of private vehicles but
nowadays motorcycles also perform the function of public transport. This kind
of transportation is known as Ojek. Currently there are two kinds of ojek
services, namely "Offline Ojek" and “Online Ojek". This research
analyzed the factor that drive customer satisfaction of Go-ride Manado.
Quantitative method is used to collect the data in this research. The sample of
this research is 100 customers of Go-Ride in Manado. This research used the
Factor Analysis Method. Based on the analysis and discussion, there are 3 main
factors that drive consumer satisfaction of Goride in Manado, namely: fisrt,
technology & service quality, second, company image and marketing and
third, customer service.
Keywords: Transport, Goride,
Customer Satisfaction, Factor Analysis
Penulis: Felly . Oroh, S. L.
H. V. Joyce Lapian, Willem J.F.Alfa Tumbuan
Kode Jurnal: jpmanajemendd170702
