PENGARUH PROMOSI PENJUALAN, PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP KEPUTUSAN MENGGUNAKAN TRANSPORTASI ONLINE (STUDI PADA PENGGUNA UBER DI SURABAYA PUSAT)
Abstract: The rapid and
sophisticated technology development has change the lifestyles. The development
of technology makes the business of creating internet-based transport services
application one is the emergence of online taxi transportation business
services. The existence of online taxi turned out to provide solutions and
answer the various public concerns about public transportation
services.’The’purpose’of ‘this’study’is’to analyze and discuss’the’effect’of
sales promotion,’perceived’ease’of’use’and’perceived’usefulness’to’the
decision’to’use online transportation at Uber company. Respondents in this
study were Uberx users who made their own bookings with the age limit of 18-55
years and people who have used and ordered Uberx service more than once. In
this study the number of samples taken as much as 220 respondents. Sampling
method is nonprobability sampling and sampling technique using judgmental
sampling. The data collection technics used in this study were questionnaires
that were analyzed using Likert scale. Data analysis technique used multiple
linear regression analysis with SPSS 18 program.The results of this study
indicate that there is influence sales promotion, perceivedleaselofluseland
perceive. usefulnessl tolthe decisionltoluse online transportation.
Keywords: Sales
Promotion,iPerceivediEaseiofiUse,iPerceivediUsefulness, Purchasing Decision
Penulis: MIYATUL FATUH
Kode Jurnal: jpmanajemendd171216
