Peranan Silaturahim Dalam Komunikasi Bisnis Pada Kesuksesan Pengusaha Batik Jetis Sidoarjo
Abstract: This study aims to
identify and explain how gathering in business communication that occurs in
batik entrepreneurs at Jetis, Sidoarjo are able to play a role in achieving
entrepreneurial success. This theme will be the basic reason for explaining the
role of gathering in business communication on batik entrepreneurs' success
that has been achieved at Jetis, Sidoarjo. The gathering is conducted between
businessmen in local scope and outside of Sidoarjo, and the craftsmen and other
employees.
This study used a qualitative approach with descriptive methods. Data was
collected through documentation, interviews, and direct observation to study
the object. To test the validity of data, this study uses three triangulations
such as triangulation of sources, theories, and methods.
The research result showed that gathering in business communication
conducted by batik entrepreneurs at Jetis, Sidoarjo, intended for the survival
and success in batik entrepreneurship, as well as in the context of observance.
Implementation gathering conducted in jetis, Sidoarjo's batik entrepreneurship
is the formation of batik association in Sidoarjo, beside that gathering also
help the entrepreneurs to made business collaborations between other batik
entrepreneurs and create working atmosphere of kinship. It helps the
entrepreneur to developing their business and achieve success.
Keywords: silaturahim, and
Business Communication, Success, Batik Entrepreneurs
Penulis: Althaf Aulia Chisty,
Siti Inayatul Faiza
Kode Jurnal: jpmanajemendd141254
