PENGARUH KEPERCAYAAN, KEMUDAHAN MENGOPERASIKAN LAYANAN DAN RESIKO BELANJA ONLINE TERHADAP NIAT BELI MELALUI JEJARING SOSIAL
Abstract: The research aims to
analyze the effect of the rust, website usability, and the risk of online
shopping on intentions to buy in social media. The analytical tool used in this
research was a multiple linear regression with SPSS. The result shows that
trust, website usability, and the risk of online shopping have a simoultaneously
and partially influence on intention to buy. The practical implication is the F
irm should provide more attention to trust, website usability, and the risk of
online shopping. Its could be increasing sales and the consumer F eels safe and
comfortable in the process of online shopping transactions.
Keywords: trust, the easy of
service operating, the risk of online shopping, purchase intention
Penulis: Jurnal Manajemen
Kode Jurnal: jpmanajemendd141341
