PENGARUH PENDAPATAN PERKAPITA DAN TINGKAT SUKU BUNGA TERHADAP PERMINTAAN POLIS ASURANSI JIWA
ABSTRACT: The research aimed
to (1) find out how much the influence of per capita income and interest level
to life-insurance policy demand of AJB Bumiputera 1912 Dieng Branch of Malang,
(2) find out variables with dominant influence to the request of life-insurance
for AJB Bumiputer 1912 Dieng Branch of Malang, (3) as landscape or information
for similar research related with life-insurance in the near future. Data taken
by the writer was secondary data where the data found from AJB Bumiputera 1912
Dieng Branch of Malang and BPS Malang. While data used for multiple analysis
and hypothesis test using T test and F test. Regression analysis result showed
that interest level (x1) influenced 4.022152 while per capita income (x2)
influenced 11.11860 and determination coefficient 0.930052. So the strongest
variable to the life-insurance request was per capita income (x2) with
hypothesis test count 11.11860 where the coefficient determination was
0.930052.
KEYWORDS: interest level ,
capita income, and life-insurance
Penulis: Fitroh Yuni Prakatiwi
Kode Jurnal: jpmanajemendd141329
