THE STRATEGIC ROLES OF HUMAN RESOURCE MANAGER TO ACHIEVE COMPETITIVE ADVANTAGE IN HOSPITALITY INDUSTRY
Abstract: The global
challenges in the economic sector has become more complex and turbulence. Many
companies have executed management changes in order to survive and create
strategies to compete with their competitors. More than two decades, human
resource management has been developed into strategic to face the global
challenges, and the roles concept of human resource professional created by
Ulrich et. al. has been executed by many companies around the world. Many
researchers have stated that a key to achieving competitive advantage is that
of the strategic roles of human resource management. In the service industry,
specifically in hospitality, in which human resource as the main resource to
run the business, the strategic roles of the human resource manager is very important
in creating competitive advantage. This research aims to identify and describe
the strategic roles of human resource managers in a hospitality industry. This
study conducted in three-star hotels in Malang and interviewed six human
resource managers as participants. Qualitative method used in this research and
positivist underlying philosophical assumption. Using semi-structured interview
in data collection, this paper identifies three themes to be analyzed by coding
using software NVivo International 10. The first is the strategic roles of
human resource managers contribute to anticipating the competitive business
challenges; the second, their strategic roles in creating competitive
advantage; and lastly, a human resource as a key in creating the competitive
advantage for the company. The first two themes are analyzed by a number of
coding references, the finding mentioned that there are two human resource
managers who conduct strategic roles as the strategic partner and change agent.
While the third theme is analyzed by word tree and giving the result that the
factor of achieving competitive advantage is that of human resource.
Keywords: strategic roles of
human resource manager, competitive advantage, hospitality industry,
qualitative method
Penulis: Dianawati
Suryaningtyas, Asna Asna
Kode Jurnal: jpmanajemendd170294
