THE COMPARATIVE ANALYSIS OF PURCHASE DECISION ON E-SHOP MATAHARIMALL.COM AND LAZADA.CO.ID
Abstract: This research will
analyze purchase decision on two e-comers, which are mataharimall.com and
lazada.co.id. Both of them claim they are number one online shopping in
Indonesia. This research conducts objective to know the differences in purchase
decision based on security factor, brand factor, price factor, promotion factor
and information factor between Mataharimall.com and Lazada.co.id users in
Manado. But both are still have the advantages and disadvantages of
Mataharimall.com and Lazada.co.id. The averages indicators of purchase decision are brand,
price, promotion, security and information. And its depends to consumer
to choose where they want to shopping. There is no significant difference in
purchase decision based on security factors between both online shop, there is
no significant difference in purchase decision based on brand factors between
both online shop, there is asignificant difference in purchase decision based
on price factors between both online shop, there is no significant difference
in purchase decision based on promotion factors between both online shop, there
is no significant difference in purchase decision based on information factors
between both online shop.
Keyword: online shop, purchase
decision
Penulis: Tirsa Petra Pio,
Paulus . Kindangen, Ferdinand J Tumewu
Kode Jurnal: jpmanajemendd170771
