Strategi Tumbuh Dan Bersaing Di Industri Asuransi (Studi Kasus Pada BPJS Ketenagakerjaan Pekanbaru)
Abstract: Background this
research began by observing growth and rising insurance company in Pekanbaru
city with many company insurance had been built in Pekanbaru city since 2014,
therefore rivalry can’t avoid and each company also create and arrange tactic
and strategy in order to be winner from this competition. BPJS Ketenagakerjaan is new entry from this
insurance industry in Pekanbaru city and BJPS Ketenagakerjaan owned by
government Indonesia. Aim this research to arrange and determine how BPJS
Ketenagakerjaan growth and compete in insurance industry Pekanbaru city. This
research use descriptive method with several step to create strategy there are
Five Force Porter, IFA, EFA, Matric GE, SWOT-8K, Matric TWOS and Matric QSPM.
Result this research showed the strategy Position of BPJS Ketenagakerjaan in
quadrant IB (Growth) and BPJS Ketenagakerjaan can use for growth and compete
using Competitive Strategy and Growth strategy
Keywords: Competitive
Strategy, Insurance, SWOT-8K
Penulis: Nofrizal
Kode Jurnal: jpmanajemendd170335
