Kebijakan Pengawasan Iklan Pangan Olahan di Indonesia
Abstract: The Act of The
Republic of Indonesia Number 7 of 1996 on Food mentioned that every label and
or advertisement concerning food to be sold must mention information concerning
the food correctly and not misleading. The government shall regulate, supervise
and the measure which are needed, in order that an advertisement concerning
food which is sold does not contain information which may be misleading. This
cross-sectional study was conducted to Identify legislation related to food
advertisement. Primary data collection by means of in-depth interviews and
Round Table Discussion (RTD), as well as secondary data collection concerning
institusional report and monitoring documentation has been used. The data were
analysed qualitatively. The findings indicate that monitoring of food
advertisement only at the provincial level. Monitoring of Processed foodstuff
advertisement by testimony in broadcast media, inset in the event program at
television and advertising on the Internet is not optimal and it’s required
cross-sectoral coordination
Keywords: Ads; Policy;
Processed foodstuff; Monitoring; Legislation
Penulis: Andi Leny Susyanty,
Sudibyo Supardi, Rini Sasanti Handayani, Max Joseph Herman, Raharni Raharni
Kode Jurnal: jpfarmasidd140565
