EVALUATING STORE ATTRIBUTES OF TRANSMART CARREFOUR MANADO AS NEW STORE USING IMPORTANCE AND PERFORMANCE ANALYSIS
ABSTRACT: Shopping is an
activity that people often do to fulfill their everyday needs. This becomes the
main reason for business people to open a retail store. A retail store is a
place that people visit to fulfill their wants and needs. Transmart Carrefour
Manado is a newcomer in retail business in Manado. In Manado, Transmart must
maintain their strategy in order to compete with other retail stores. This
research aims to evaluate the importance and performance of store attributes in
Transmart Carrefour Manado. Store attributes are important elements that are as
important as marketing strategy. In order to determine the value of variables
of store attributes, this research takes a quantitative approach using
convenience sampling. This research uses Importance and Performance Analysis in
order to analyze the data. Store Image, Product Availability, Discounts,
Product Assortment and Retailers Attitude are the variables of Store
Attributes. Based on the results of the analysis, Store Image, Retailers
Attitude, Product Availability and Discounts have higher importance and performance
values, and Product Assortment has lower importance and performance to
consumers. Transmart Carrefour Manado has to maintain the high importance and
performance of these variables.
Keywords: store attributes,
importance and performance analysis
Penulis: Rene Joshua Amiman,
S.L.H.V Joyce Lapian, Ferdinand J. Tumewu
Kode Jurnal: jpmanajemendd180261