ANALISIS PENGARUH JARINGAN USAHA DAN INOVASI TERHADAP KINERJA UMKM
Abstract: The development of a
business unit can be affected by a variety of factors, both internal and
external company factors. The purpose of this research is to know the influence
of the business network, and product innovation against the performance of
micro, small and medium enterprises. The research type is explanatory research.
The population was 162 units from small and medium metal industries in Boyolali
District with 85 sample taken using disproportionate stratified random sampling
and simple random sampling. Data collection using the questionnaire. Data
analysis using linear regression analysis. The results showed that the business
network, and product innovation are jointly undertaking a positive and
significant effect against performance of micro, small and medium enterprises.
Researchers suggest that UMKM constantly enhance cooperation with various
parties to build wider business network, andimprove product innovation so that
UMKM can continue to thrive in the midst of the current competition.
Penulis: Asepta Hendriyanto
Kode Jurnal: jpmanajemendd170375
