DETERMINAN LOYALITAS MAHASISWA
ABSTRACT: This study examines
the effect of determinant factors of student loyalty. Population in this study
were students in STIE Totalwin Semarang.Based on purposive sampling method, 240
samples were obtained byobservation data. The results of this study indicate
that studentssatisfaction, students trust, students commitment, and students
perceptionabout learning has significant influence on student loyalty.
Keywords: loyalty, trust,
commitment, satisfaction
Penulis: Emi Wardati
Kode Jurnal: jpmanajemendd170376
