STRATEGI PENGEMBANGAN KOMUNIKASI MASSA DALAM MENDUKUNG PEMBANGUNAN PERTANIAN DENGAN PENDEKATAN JATI DIRI BANGSA YANG BERORIENTASI PADA BUDAYA
Abstract: The results of
analysis about the nation'smorality decline causes by lack of
filteringtheinterferenational culture morality, the nation's culturaldamage,
and lack of the educationalmode forthe communitycharacter. Condition ofthe
nation's culturaldamage causes by the influences offoreignculture
(Westernization), lack of educationand theunderstanding and practising of
religion, and lack of preservation ofthe nation'snoblecultural values. The
effects of that causes are the national identity decline and lack ofcommunity
participationin supportingagricultural development, and the end is
lessdevelopment ofmass communicationsin supportingagricultural
developmentwiththe nation'sidentity approach based on the culture
orientation.The improvement of Indonesia nation’s moralitycan be done by the
establishment and enforcement of govermentpoliciesare neededin order tofilter
thenation's culture, keepingthe noble values ofnational culture, and increasing
the charactereducation/nation’s character. Keepingthe noble values ofnational
culture can be done by promoting the valuable of nation's culturalvalues,
practices thereligiousvaluesinto real action, and continuous the
preservingnational culture and monitoring ofthatactivities. If the moralityof
Indonesia nations is improved then communityparticipation increased and the
national identity is more solid, the last societyhasan activeparticipationinthe
development ofmasscommunicationwiththe nation'sidentity approach that oriented
to theculture of Indonesia.
Penulis: C. Tri. Wibowo,
Sumardjo, D. Hafidhuddin dan S. S Agung
Kode Jurnal: jpkomunikasidd110129
