Peran Komunikasi dalam Modernisasi Pertanian Berbasis Koperasi
Abstract: Modern agricultural
development is largely determined by the acceleration of productivity
improvement, quality andvalue-added production to agribusiness and
agro-industry approach. Since the development of the green
revolution,agricultural technology and agricultural business management in the
country has developed rapidly, especially inincreasing the production of various
food commodities through the development program planned by the government.To
encourage increased capacity of farmers towards the realization of a more
modern agriculture the government toprovide top down approach guidance through
the extension program and the spread of agricultural extension fieldworkers
(PPL). The process of technological innovation and adoption of agricultural
business management hasoccurred through the Village Unit Cooperatives (KUD),
but it has an impact on the dependence of farmers to thegovernment and adoption
of technological innovation has decreased (stagnant). Independence and
competitiveness offarmers through KUD has decreased, consequently increasing
agricultural productivity also hampered and economicconditions of farmers highly
dependent on government aid with very weak competitiveness. Entering the era
ofglobalization with a very dynamic communication technologies development
require a sustainable modernagriculture development model with agribusiness and
agro-industry approach to farmer competitiveness based onstrengthening farmer
agricultural cooperative. Performance and capacity of agricultural cooperatives
will beenhanced if there is a KUD arrangement and able to take advantage of the
available information optimally. To buildan independent and competitive
agricultural cooperative, need to develop a specific leading commodity programs
inits working areas as agribusiness development area (KPA) as the concept of
OTOP (One Tambon One Product)which has been implemented in Thailand and Japan.
The role of cooperative organizations communications withtwo-way communication
model (convergence) can support the synergy of cooperation with other economic
actorstowards the realization of a more modern agriculture.
Keywords: Agricultural development
communication, sustainable modern agriculture, agricultural cooperatives,
acompetitiveness of agricultural cooperatives, agribusiness and agro-industry
system
Penulis: P. A. Rangkuti
Kode Jurnal: jpkomunikasidd100120
