Hambatan-hambatan Komunikasi yang Dirasakan Peternak dalam Pembinaan Budidaya Sapi Potong di Kabupaten Ogal Ilir
Abstract: Effective
communication can influence receiver attitude in order to accept innovation
while its effectivity will declineby various factors. This research designed to
describe individual characteristics and communication activities,communication
barriers of cattle farmer in Ogan Ilir District, to analyze correlation of
individual characteristics andcommunication activity to communication barrier
and to analyze correlation between individual characteristics tocommunication
activity of cattle farmer in Ogan Ilir Regency. The results were 1) Cattle
farmers individualcharacteristics generally middle aged, elementary school
graduated, low income, less experienced in cattle raising,low cosmopolite and
good knowledge of cattle raising. While highest score in communication activity
werecommunication methods, followed by group engagement, communication
direction, communication intensity andinformation seeking respectively, 2) the
most communication barrier felt by farmers are attention and
friendliness,followed by prejudice, expectation gap and needs gap, 3)
Generally, there was significant correlation betweenindividual characteristics
to communication barrier for experience, cosmopolite and knowledge level, 4)
there wassignificant correlation between communication activity to
communication barriers and 5) generally, there wassignificant correlation
between individual characterstics with communication activity for age,
education, income,experience, cosmopolite and knowledge level. Based on the
result, it was concluded that there was significantcorrelation between farmer
factor and communication activity to communication barrier in order to
improveproductivity cattle farmers in Ogan Ilir Regency.
Penulis: E. Rosana, A. Saleh,
Hadiyanto
Kode Jurnal: jpkomunikasidd100119
