Analisis Teori Performance dan Positioning dalam Komunikasi Pembangunan Berwawasan Gender
Abstract: Formative and
positioning theories are the critique of structuralism and critical theory. In
the formative perspectiveand gender positioning, there is a consequence of the
semiotic practices, as a sign of deviation patterns of adaptationand
negotiation position of a subject. Participation of the performance of gender
can be done through mimicry andsubversion rhetoric and understanding the
intersection of gender with race, class, sexuality, ethnicity, andnationality.
According to formative theory, gender or sexuality oppression is more of an
ideological oppression andrepresentation. Formative and positioning theories
describe the relationship between subjects, discourses, practices,and position.
The development of post structuralism theory manifests a constellation of
challenges and newmethodologies and adapts into a feminist critique of
structuralism with methodological theory and new horizons,especially
Post-Structuralism Discourse Analysis (PDA), which is directed at the meso
level and the conversationfocused on understanding the structure of actions
speaking (words and deeds) which is limited by reference to socialforces. PDA
and then developed into a Post-Structuralism Feminist Discourse Analysis
(FPDA). Forms ofparticipatory development communication perspective in the
perspective of gender performance and positioningtheory state that the concept
of empowerment of women in development is more focused on the patterns
ofconversation, dialogue and dialectic process that includes grassroots forum
for dialogue, a new function ofparticipatory communications on media, knowledge
sharing on an equal footing, and Development SupportCommunication Model (DSC).
Keywords: Post structuralism,
Formative and Positioning theories, development communications, gender, Post-
Structuralism Discourse Analysis (PDA)
Penulis: A. V. S. Hubeis, R.
S. H. Mulyandari
Kode Jurnal: jpkomunikasidd100121