Faktor-Faktor yang Mempengaruhi Penyuluh dalam Pemanfaatan Media
Abstract: A long side the
community changes and demands, the competency of agricultural extension agents
should beincreased by means of learning process. This learning process is not
merely taken place within formal education butalso by means of the utilization
of a variety of media whether they are mass media, programmed media,
orenvironmental media. The present study was to analyze the media utilization
intensity, and the dominant factorsinfluence their media utilization intensity.
The study used explanatory research method on 170 agricultural extensionagents
who work within paddy farmer area (Karawang) and within vegetable farmer area
(Garut). Samples frompaddy farmer area were taken by using random sampling
technique, while those from vegetable farmer area weretaken by using census
method. Then data verification was conducted toward 206 farmers who were the
clients of theagricultural extension agents. Data collection was conducted
during February to April 2009. Data were analyzedusing descriptive technique
and regression analysis. The result of the study showed that the extent of
mediautilization tended to be at a low level. Several dominant factors
influenced their media utilization.
Penulis: E. O. M. Anwas,
Sumardjo ., P. S. Asngari, P. Tjitropranoto
Kode Jurnal: jpkomunikasidd090081
