Hubungan Karakteristik Petani dengan Jasa Pelayanan dan Efektivitas Komunikasi Klinik Agribisnis di Prima Tani Leuwi Sadeng Kabupaten Bogor
Abstract: The objectives of
research are: (1) to know about the communication process in Agribusiness
Clinic’s service, (2) toanalyze the level of Agribusiness Clinic communication
effectiveness, (3) to analyze relationship between farmer’scharacteristics with
communication process in Agribusiness Clinic’s service and (4) to analyze
relationship betweenfarmer’s characteristics and communication process in
Agribusiness Clinic’s service with Agribusiness Clinic andcommunication effectiveness.
This research designed as the description correlation and analyzed by rank
Spearmanstatistical test. The research results showed: (1) the communication
process in Agribusiness Clinic’s service consistof consultancy/service,
discussion, technical construction, printed media and location in farmer’s good
perception,(2) communication in Agribusiness Clinic is effective because can be
transmission relevant information andsatisfying of member, (3) some individual
characteristics have a significant and high significant correlation
witheffectiveness of communication are: formal education, level of cosmopolite
and non formal education except agenegatively, (4) the formal education has a
significant correlation with level of transmission relevant information, thenon
formal education and level of cosmopolite has a high significant correlation
with satisfying of member, exceptage negatively with Agribusiness communication
effectiveness. Agribusiness Clinic’s Service is in good category onlyon printed
media have a significant correlation with level of transmission relevant
information and high significantcorrelation with satisfying of member, while
the location has a high significant only with satisfying of member. Basedon the
results of the research that communication with printed media is better than
interpersonal communication atPrima Tani in Leuwi Sadeng Sub district, Bogor.
Penulis: N. Rachmawati, A.
Saleh
Kode Jurnal: jpkomunikasidd090080
