Persepsi Pemirsa tentang Tayangan Infotainment di Televisi Kasus Pemirsa Di Bojong Gede, Bogor
Abstract: This research
purposes to know and study the characteristic and perception of the audiences
towards theinfotainment program on television and the relation between them.
The research was conducted in PerumahanGaperi, Bojong Gede, since November 2008
until 26 January 2009. The research design uses correlation descriptivesurvey
with questioner as a primary instrument data collection. Sampling of this
research uses simple randomsampling procedure. The amount samples are 80
citizens of Perumahan Gaperi Bojong Gede. The data wereanalyzed descriptively
such as the distribution of frequency and infere ntial analyze uses rank
Spearman correlationanalyze and Chi-Square. The results indicate that the
characteristic of the audiences, such as sex does not havecorrelation to the
information value, and the attractiveness of the program format, the age does
not have correlationto the information value, but there has negative
correlation to the attractiveness of program format, the audiencesexposure does
not have correlation to the information value and the attractiveness of the
program format, there haspositive correlation between the audiences frequency
watching the program to the information value, but does nothave correlation to
the attractiveness of the program format, only the occupation and the past
experience of theaudiences have correlation to the information value and the
attractiveness of the program format. The infotainmentwas inclined to having
negative attention or uneducated from some others, so it was normally if the
program wasreviewed by the television producer. The attractiveness of the
program format tends having not correlation to theaudiences, according to the
result above it should be better if the producer of the television increases
the moreinteresting to the program format, such as increasing the consistency
and objectivity of the information in order tothe infotainment has a bright
value for the audiences.
Penulis: Sukarelawati
Kode Jurnal: jpkomunikasidd090082