PENGARUH SERVICE QUALITY TERHADAP COMPETITIVE ADVANTAGE MELALUI STUDENT LOYALTY DAN UNIVERSITY REPUTATION SEBAGAI VARIABEL INTERVENING
Abstract: This study is aims
to examine the effect of service quality to competitive advantage with student
loyalty and university reputation as intervening variables. Data that used in this
study are primary data. This study use students from 6 private universities in
Surabaya as samples with purposive sampling method. Hypotheses in this study is
analyzed using structural equation model (SEM) with SmartPLS 2.0. The result
revealed that, service quality significantly affect competitive advantage
directly, and indirectly through intervening variables which are university
reputation and student loyalty.
Penulis: Kristianto Kevin
Kode Jurnal: jpakuntansidd150961
