PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP RESPON INVESTOR PADA PERUSAHAAN NON KAPITALISASI BESAR (NON-BIG CAPITALIZATION) DI INDONESIA
Abstract: Some article stated
that non-big capitalization company is not considered by investors and do not
become a mayor consideration in investing decision. Because of that, this
studies would analyze about the affect of corporate social responsibility (CSR)
to investor response on non-big capitalization company in indonesia.
The variables that used in this research were CSR as independent variable
and investor response that measured by using cummulative abnormal return (CAR)
as dependent variable. The other independent variables which were control
variable were return on asset (ROA), firm size, debt to equity ratio (DER), and
market share.
The sample in this research was non-big capitalization company during
period of 2008-2012. The data-processing method is done by determining the
criterion sample and statistics descriptive analysis that were mean, maximum
value, minimum value, and standar deviation. The amount sample that fulfilled
the criterion was 216 firm year. Whereas for the analysis-data model was using
classical assumption, double linear regression and hypothesis test. The
research result showed that the independent variable CSR did not significantly
influence CAR. However, control variables that were ROA, firm size, DER, and
market share had significantly influence on CAR.
Penulis: Anderson Melissa
Kode Jurnal: jpakuntansidd150962
