PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP RESPON INVESTOR PADA PERUSAHAAN BERKAPITALISASI BESAR (BIG CAPITALIZATION)
Abstract: Research to identify
the affect of Corporate Social Responsibility (CSR) to investor response had been done many
times, but the results were inconsitent. The objective of this research was to
identify the affect of CSR to investor response in big capitalization company.
CSR was measured by Global Reporting Initiative (GRI) Index and investor
response that was measured by Cumulative Abnormal Return (CAR). Meanwhile this
study used Return On Asset (ROA), firm size, Debt to Equity Ratio (DER), dan
market share as control variables. This research was done in big capitalization
company group (Big Cap) in factbook issued by Indonesia Stock Exchange in the
period of 2008-2012. This research used 238 firm years sample and tested by
SPSS 20.
The results of this research conclude that CSR has significant positive
affect on CAR, which means investor considering CSR to make investment
decision. While DER and market share had no siginificant effect on CAR. ROA and
firm size had significant negative effect on CAR.
Keywords: Corporate Social
Responsibility (CSR), Return On Asset (ROA), firm size, Debt to Equity Ratio
(DER), market share, Big Cap
Penulis: Susilo Stevy
Kode Jurnal: jpakuntansidd150963
