PENGARUH CUSTOMER ACCOUNTING SEBAGAI STRATEGIC MANAGEMENT ACCOUNTING TECHNIQUES DAN CUSTOMER ORIENTATION TERHADAP ORGANIZATIONAL PERFORMANCE
Abstract: This Study was done
to examine the affect of customer accounting as
strategic management accounting techniques and customer orientation to
organizational performance. This study used primary data from questionnaires
which were distributed to 50 manufacturing companies in Surabaya and Sidoarjo.
The data collected would be analyzed by using Partial Least Square method to
test the hypothesis. The result showed there were positive and significant
influence from customer accounting and customer orientation to organizational
performance.
Keywords: Customer Accounting,
Strategic Management Accounting Techniques, Customer Orientation,
Organizational Performance
Penulis: Valentine Lisa
Kode Jurnal: jpakuntansidd150960
