Pengaruh Marketing Activity Terhadap Profitability dan Market Value Perusahaan Retail dan Produksi Besar
Abstract: This study aimed to
examine the affect of Marketing Activity which is consist of Marketing Expense,
Company Age, and Company Size partially and simultaneously to Profitability
represented by Return on Sales, Return on Asset, Return on Equity, and to
Market Value represented by Earning per Share, Market to Book Value Ratio,
Tobin’s Q. This study used annual report of Retail and Large Production
Companies listed in BEI from 2009-2013 as the secondary data. The samples used
in this study were 15 retail and 16 large production companies. The results
showed that Marketing Expense, Company Age, and Company Size influenced ROS,
ROA, and EPS significantly positive. Company Age influenced ROS and ROE
significantly negative and influenced MBVR and Tobin’s Q significantly
positive. Company Size only influenced ROA and EPS.
Keywords: Marketing Expense,
Company Age, Company Size, Profitability, ROS, ROA, ROE, Market Value, EPS,
MBVR, Tobin’s Q
Penulis: Trisnawati Debora
Kode Jurnal: jpakuntansidd150959
