PENGARUH MANAJEMEN PENINGKATAN MUTU SEKOLAH, PERBAIKAN MUTU SEKOLAH BERKELANJUTAN, BUDAYA SEKOLAH, PENDIDIKAN SEKOLAH DASAR YANG ISLAMI, TERHADAP KEPUASAN PELANGGAN (ORANG TUA SISWA SDI AL-AZHAR 14 SEMARANG)
Abstract: The purpose of this
research was to know how much influence school quality increase management,
continuous quality improvement school, school culture, and an Islamic
elementary school educationto customer satisfaction. The research population
was parents of SDI Al-Azhar 14 Semarang, amounting to 726 people. The sampling
technique using proportional random sampling of 200 parents. Captured by
structured scales of questionnaires and the data analyzed with simple
regression used SPSS programe. The results showed that increase the school
quality of management, continuous improvement of school quality, school
culture, and an Islamic elementary school education influence customer
satisfaction, either partially or together. The findings are as follows: the
school quality of management (X ) influenced customer satisfaction (Y) of
68.5%, continuous improvement of school quality (X 1 ) affects customer
satisfaction (Y) of 72.0%, school culture (X 3 2 ) influencedcustomer
satisfaction (Y) for 70.2%, and an Islamic elementary school education (X )
influenced customer satisfaction (Y) of 72.3%. Meanwhile, the the school
quality of management (X 4 ), continuous improvement of school quality (X 2 ),
school culture (X ), and an Islamic elementary school education (X 4 3 )
influenced elementary (Y) jointly for 83.3%. The implications for school
admissions policy in the preparation of learners and improving the quality of
schools and improve services to stakeholders, the school committee (jam`iyyah),
so that parents feel satisfied, pleasure, and conveniently send their sons and
daughters of SDI Al-Azhar 14 Semarang. 1
Keywords: quality management,
quality improvement, school culture, the Islamic elementary school education,
and customer satisfaction (parents)
Penulis: Kunaryo Hadikusumo
Kode Jurnal: jppendidikandd120304
