PENGARUH PERSEPSI NILAI DAN PERSEPSI RESIKO TERHADAP NIAT BELI KOSMETIK ORGANIK
Abstract: This
study aims to
analyze and discuss
the influence of perceived velue and perceived risk an
purchase intentions. This study focuses on an
kosmetik organik brand Sariayu.As
the first in organis cosmetics in
Indonesia. The innovations
organic products, giv es impact on consumer behavior in
assessing the value and risks of the products
that can influence
consumer purchase intentions.
The sampling technique that
used was purposive
sampling with sample size
of 220 respondents.
The research instrument
used was questionnairs,
documentation, interview, and the data obtained were processed using regression
analysis. The results showed thet there is significant influence
of perceived velue
and perceived risk
on purchase intentions. The
influence of perceived velue is bigger than the of perceived risk on
purchase intentions.
Penulis: KURNIA ARIYANTI, SRI
SETYO IRIANI
Kode Jurnal: jpmanajemendd141027
