PENGARUH INOVASI PRODUK DAN HARGA TERHADAP MINAT BELI MIE SEDAAP CUP
Abstract: The
most significant growth occurred
in the food
of packaged instant noodles industry. By this situation, PT. Wings Food was
participate for instant noodle market by releasing a new product marked as
"Mie Sedaap Cup".
The purpose of
this study is for
analizing the effect of product innovation and price towards purchase interest.
The population for this study are consumers who have ever consumed Mie
Sedaap pack and
consumers who have
never consumed Mie Sedaap Cup. The number of sample in this study is 110 respondents
with the sampling
technique non probability sampling. The
technique for collecting
data through questionnaires and documentation
while distributing questionnaires conducted
at Kelurahan Ketintang, percisely at Ketintang Timur PTT and Ketintang Wiyata.
In this study by the t test result, innovation product variables has an
influence with purchase interest while the price variables has not influence
with purchase interest.
Penulis: BAYU HENDRAWAN SUROSO,
SRI SETYO IRIANI
Kode Jurnal: jpmanajemendd141026
