PENGARUH PERSEPSI KUALITAS LAYANAN DAN CITRA MEREK TELKOM FLEXI TERHADAP NIAT BELI ULANG
Abstract: Top
Brand index decline
and decreasing the
number of customers who
occured TELKOM Flexi
caused by several
things, such disturbance in
service. It can
make the consumer
lose the intention to repurchase.
Repurchase intention of consumers that can occur when
consumers are satisfied.
Consumer satisfaction can be
caused by elements
of the brand
equity of the
product that can provide a reason for consumers to buy is
perceived quality and brand image.
Population in this
study was UNESA
students on Ketintang campus who
have a gadget
CDMA, TELKOM Flexi
never used the service
in 2011 upwards,
and use of
physical recharge voucher
and used 210 respondents as sample with judgmental sampling technique and using
a multiple regression
analysis. Results of
this study indicate Perceived
service quality and
Brand image TELKOM
Flexi simultaneously and partially have a significant and positive
impact on Repurchase intention with brand image as the dominant variable.
Penulis: AKMAL ANDRIADI, NINDRIA
UNTARINI
Kode Jurnal: jpmanajemendd130983
