PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SUZUKI NEX DI SURABAYA SELATAN
Abstract: In new century like
this transportation have became important thing
for humans life.
One kind of
transportation which important
and easy is motorcycle.
According to AISI,
Motorcycle selling has
been dominated Matic scooter
market. In the
2010 till 2011
all of motorcycle industries have
been increased of
selling but its
not happen in
Suzuki motorcycle Industry. However Suzuki has low price for Matic
scooter, but it can be increasing suzuki’s selling because of the quality
product of Suzuki is not
too interesting as
of impact to
consumers purchase decision. To
influence consumers for
purchase decision, The
company must produce higher
quality of product,
in order to
satisfied consumen, then Suzuki
produce Suzuki Nex.
This research purpose
to discuss influence of
quality product to
purchase decision Suzuki
Nex in South Surabaya. Data
were analyzed by
multiple linier regression.
The result showed that
the quality productgive
contribution of influenced
on purchase decision.
Penulis: SILVIA WIDYASTUTI
KURNIAWATI, NINDRIA UNTARINI
Kode Jurnal: jpmanajemendd130982
