PENGARUH HARGA, KUALITAS PRODUK DAN REGION OF ORIGIN TERHADAP KEPUTUSAN PEMBELIAN KAOS CAK CUK DI SURABAYA
ABSTRACT: T-shirt, will never
far from human life due to the need of wearing
it everyday. One
of local famous
T-shirt demanding by the
customers is Cak-Cuk shirt. Cak Cuk is an iconic shirt that represents Surabaya.
This research was conducted with a quantitative approach, which aimed to test
the influence of price, product quality and region of origin to the purchasing
decision. The population in this study were adolescents aged
16-30 years at
Jalan Dharmawangsa number
35 Surabaya. Samples taken
as much as
83 respondents with judgmental sampling
techniques. The analysis
tools are Multiple linear regression.
The results showed
that the influence
of price, quality product, and
region of origin of the purchasing decisions. The result of hypothesis testing
showed that price, product quality, region of origin have partial influence to
the purchasing decision.
Penulis: AHMAD SYIHABUDDIN
JAILANI
Kode Jurnal: jpmanajemendd130981
