PENGARUH PEMASARAN EVENT TERHADAP CITRA MEREK MINUMAN ISOTONIK MIZONEDI SURABAYA
Abstract: Event
marketing was previously
consideredas a complementary formarketing
communications. Currently event marketing is
increasingly recognized as one of
the effective ways to build brand image of a company. one of the
companies that use event marketing
as one of
the strategies is
Mizone. therefore, this
study aims to investigate
the influence of
event marketing to
the brand image. Limitation of
the studyis the respondents who attend the event or who purchase the product
when the event took place. The samples were
used as much
as 210 people.
using purposive sampling technique. The
research instrument that
used was a questionnaire,
and simple linear
regression analysis. This
study shows there
is positive effect between
event marketing to
brand image Mizone isotonic water.
Penulis: MUHAMMAD HIRZA SUKOCO
Kode Jurnal: jpmanajemendd140978
