PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI NOKIA LUMIA 520 DI SURABAYA
Abstract: The
rise of smartphone
communication device needs
is controlled by Android OS-based Smartphones and dominated by the Samsung brand.
With its new OS ie
Windows 8 Nokia
has re-emerged to dominate the
Smartphone market. Nokia Lumia 520 has the impression
of being a good quality
with a low
cost. This study aimed
to investigate the
effect of product
quality and price
on purchase interest Nokia
Lumia 520 in
Surabaya.The research was conducted
in Largest mobile
phone shopping center
in the city of Surabaya at Raya Margorejo street Plasa
Marina Surabaya and WTC mall 97-99 Pemudastreet
No.27-31 Embong Kaliasin Tile Surabaya. The sampling
technique is Non-probability sampling
with judgmental sampling. The
method of analysis
is the linear
regression and questionnaires as
a data collection
tool with a
sample of 110 respondents. The
results showed that
the influence quality
product and price is simultaneously and partially significant effect on
purchase interests Nokia Lumia 520 in Surabaya.
Penulis: HERU SANTOSO, YOYOK
SOESATYO
Kode Jurnal: jpmanajemendd140974
