PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN HONDA BEAT
Abstract: Honda Beat
is the one
of Honda’s product
that has good quality
product which is
supported with security
features, ease of maintenance and
also efficient. And
Honda Beat set
in competitive rates in
automatic motorcycle of
110cc class. This research
aim to analyze and
description influence of product
quality and price
to consumer satisfaction of Honda Beat. Sample in this research is who use Honda
Beat and previously
involved in the
purchase decision process at
least at 18
years old to 100
respondents with purposive sampling technique. Data collected
with questionnaire, while technique analyze
data used multiple
regression analysis. Based on test result known that product quality and
price influential to customer satisfaction of Honda Beat.
Penulis: SONY MAHENDRA
Kode Jurnal: jpmanajemendd140951
