PENGARUH DIMENSI KUALITAS PRODUK TERHADAP NIAT BELI HONDA CB150R STREETFIRE DI SURABAYA
Abstract: The phenomenon in
the rise of an efficient transportation needs
in Indonesia makes
the motorcycle market
continues to experience steady
growth. Honda wants to win the middle market by issuing the sport of Yamaha
sport bike brand new middle the Honda CB150R
Streetfire completed quality
of Honda's latest
is no less than its
competitors Yamaha Vi-Xion.
With the condition
of strict product marketing
makes the manufacturers
to improve the
quality of the products
that can be
measured by several
dimensions, namely
performance, features, reliability,
durability, esthetic, conformance, serviceability and
perceived quality. This
research was conducted in Bungkul Park Surabaya. The sampling technique is Non-probability sampling
with judgmental sampling.
The method of analysis
is the linear
regression and questionnaires as
a data collection tool with a
sample of 90 respondents. The results showed that the influence dimensions
quality product is simultaneously and partially
significant effect on
purchase intentions Honda
CB 150 R in
Surabaya.
Penulis: ADITYA DWI INFANTRI, NINDRIA
Kode Jurnal: jpmanajemendd140952
