PENGARUH KUALITAS LAYANAN, EMOSIONAL PELANGGAN, DAN KEMUDAHAN TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN
Abstract: This study
aims to analyze
and discuss the
effects ofservice quality,
emotional, and ease on loyalty with satisfaction as theintervening variable in
Happy Puppy Karaoke Family. The type of thisresearch is
quantitative. The sampling
technique that used
was purposive sampling and sample of 220 respondents with criteria user a
service Happy Puppy Family karaoke at least 2 times and aged 21 to 55
years. The analysis
technique is using
path analysis by
Amos20.0 software. Results
showed that a
significant effects beetwen service quality,
emotional, and ease
on costumer satisfaction
Happy Puppy Karaoke Family
Surabaya, and significant
effects between service quality,
emotional, ease, and
customer satisfaction on customer loyalty Happy Puppy Karaoke
Family Surabaya.
Penulis: WINDA OKTAVIANI
Kode Jurnal: jpmanajemendd140936
