PENGARUH KUALITAS PRODUK, CITRA MEREK DAN HARGA TERHADAP NIAT BELI KONSUMEN PADA SAMSUNG GALAXY TAB
Abstract: In Indonesia,
improvement globalisasion impact
from needs and purchase intention
about to gadgets. The propose of the research to know hof
far product quality,
brand image, and
price influence in a consumers purchase intention Samsung
Galaxy Tab. Theory
use in research that
marketing mix and
purchase intention. The
research included race causal research, the porpose for know
relationship cause and effect between
product quality, brand
image, and price
and its influence on purchase
intention, sampel use
in research this
of 98 respondents. Statistical
tests were performed
in this research
is the analysis of
multiple linear regression,
correlation analysis, coefficient determination, hypothesis testing
and also using the application program SPSS
16.0 for windows. The
research showed that
the product quality, brand image, price and purchase
intention in Samsung Galaxy Tab has a positive effect for 0,381.
Penulis: CLYO PAZA KARTIKA
RUSTAMAT, ANIK LESTARI ANDJARWATI
Kode Jurnal: jpmanajemendd140937
