PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN
Abstract: This
study aims to
discuss and analyze
the effect of simultaneous or
partial dimensions of the variable
quality of services consisting of physical evidence,
reliability, responsiveness, assurance, and
empathy towards customer
satisfaction. This study
also aims to discuss
and analyze the
dominant variable on
customer satisfaction PT. Bluebird
Group. The analysis
showed that in
partial physical evidence, reliability,
assurance and empathy
significant effect on customer satisfaction, responsiveness
while the effect is not significant it
is in because
of PT .
Bluebird Group has
not been able
to meet consumer desires
. From the
test of determination
of obtained results.This means
that the contribution
of tangible, reliability, responsiveness), assurance, and
empathy to the customer satisfaction is have a say.
Penulis: DEODE RUDI TOMY, NINDRIA
UNTARINI
Kode Jurnal: jpmanajemendd140984
