PEMOLAAN KOMUNIKASI TRADISI UPACARA ADAT PERNIKAHAN MASYARAKAT MELAYU KAMPAR (Studi Etnografi Komunikasi Pada Tradisi Upacara Adat Pernikahan Masyarakat Melayu Kampar Di Desa Muara Mahat Baru Kecamatan Tapung Kabupaten Kampar Provinsi Riau)
Abstract: Tradition wedding
ceremonies Kampar Malay community in the village of Muara Mahat Baru is a
tradition that has several stages in the implementation of wedding ceremonies
and there are linguistic skills, social interaction, and culture. So the
purpose of this study was to determine the communicative situation,
communicative events, and follow-communicative in communication patterning
tradition Kampar Malay wedding ceremonies in the village of Muara Mahat Baru
Tapung District of Kampar regency of Riau Province.
This study used qualitative methods to approach Ethnography of
Communication. The location study was conducted in the village of Muara Mahat
Baru Tapung District of Kampar district in Riau province. Informants in this
study amounted to five people, two of them existed as ninik mamak chiefs, two
people mamak cornerstone, and the mother of the bride are selected using
purposive sampling technique. Techniques of data collection is done through
observation, interviews, and documentation.
Research results obtained by researchers showed that the communicative
situation there are two phases to be carried out, namely, the situation before
the wedding and during the wedding. Communicative events based on the type of
events to accept the proposal to deliberate on the part of men and gave
permission and blessing. The topic achieve consensus and requested permission
words ninik Mamak. The function and purpose provide an opportunity for both
sides to prepare for the wedding and tell that kid nephew is getting married. The
setting of all stages of the marriage was the girl's family home. Participants
entire extended family on both sides. Message forms of verbal and non-verbal
messages. Fill in all the stages of his message has the goal of a harmonious
union of two families. Follow-communicative form of advice and instruction in
traditional wedding ceremonies performed by ninik mamak tribal chief who
respected and admired for proficient and fluent in spoken words.
Keywords: traditional wedding
ceremony, communicative situation, communicative
events, communicative acts, ethnography of communication
Penulis: Annisa, Nova Yohana
Kode Jurnal: jpkomunikasidd150428
