RESPON PELANGGAN PADA SITUS TRIPADVISOR.COM SEBAGAI BENTUK CYBER PUBLIC RELATIONS THE PREMIERE HOTEL PEKANBARU
ABSTRACT: Tripadvisor.com is a
site that aims to facilitate the tourists to seek information about lodging
such as hotels. By using this site
everyone is free to provide feedback and reviews based on their
experiences, both positive reviews and negative. Many reviews on this site
will indirectly affect
customers or prospective
customers in selecting
and deciding hotel. Reviews on these sites influence for customers and
prospective customers in selecting place to stay, the PR The Premiere use the
site as a form of Cyber PR in The Premiere
Hotel Pekanbaru. The purpose of this study was to determine how the customer response
to the tripadvisor.com site as a form of Cyber
PR activity The Premiere Hotel Pekanbaru.
This study uses
descriptive qualitative research
method. This study
aim to describe and illustrate
the object based on facts by using infroman as a data source. The Informant are
6 people consisting of one PR The Premiere Hotel and 5 customers who are selected
based on purposive sampling.
Data collection techniques are
observation, interviews, and documentation.
These results indicate that the customers response to the tripadvisor.com
website is a form of stimulus provided by the customer to the hotel Premiere
Pekanbaru written based on the
experience perceived by
the customer, which
he poured into
the tripadvisor.com site. This is done by the customer is motivated
because of the desire of customers to share information with customers and
prospective customers others. A good
reciews will sure be a selling point for
the hotel, but bad reviews would certainly make the hotel into an ugly
image. Respond to customer reviews on tripadvisor.com site as a form of cyber
PR can be said to be appropriate and effective, the PR can form the image the
hotel who care and want to know to the customers. Furthermore, by responding to
customer reviews on
tripadvisor.com site can be seen
and perceived by
customers and prospective customers
who ends will have
an impact on the marketing
activities of the hotel.
Penulis: Adilla Afifah
Kode Jurnal: jpkomunikasidd150427
