Kreativitas dan Inovasi Berpengaruh Terhadap Kewirausahaan Usaha Kecil
ABSTRACT: The role of SMEs can
be said to be very important in the national economy. The role is mainly in the
aspects such as
increased employment opportunities, equity,
income, rural economic
development, and increase non-oil
exports. Entrepreneurship is the ability
to be creative
and innovative basic,
tips, and resources to
look for opportunities
to success. The
essence of entrepreneurship is
the ability to
create something new and
different through creative
thinking and innovative
action to create
opportunities. The purpose of
the study include:
first to identify
and analyze variables
influence creativity and
innovation simultaneously
towards entrepreneurship. Second,
to identify and
analyze variables influence
creativity partially towards entrepreneurship. Third,
to identify and
analyze the partial
effect of the
innovation variables on entrepreneurship. Fourth, to identify and
analyze the dominant influence between creativity and innovation of entrepreneurship. Location
of the research
done on small
welding shop in
the district of Malang
regency Pujon. This
type of research
is exploratory. Types
of data used
are data collected
by primary and save
a list of
questions. The results
are as follows:
first, variables influence
creativity and innovation simultaneously towards
entrepreneurship. Second, creativity
variables partially influence
on entrepreneurship. Third, innovation
variables partially influence
on entrepreneurship. Fourth,
innovation variables have the most impact on entrepreneurship.
Penulis: Ernani Hadiyati
Kode Jurnal: jpmanajemendd110345
