Persepsi Mahasiswa Fakultas Ekonomi Terhadap Program Kewirausahaan Pada Perguruan Tinggi
ABSTRACT: Government promoted-entrepreneurship program
for students has
been launched in
2009. Various perception among
students toward the
program are explained
using stereotype interpretion,
impression management, and emotion as perception elements in this
research. The objectives of this research are: 1) Analyzing simultanously
influences of stereotype interpretion, impression, and emotion on the program
in a University; 2) studying the partial inffluence of stereotype interpretion,
impression management, and emotion on
the program; 3)
Finding the variable
that has the
most dominant influence
on the program.
Results; Perceptions
partially and simultanously
influence the entrepreneurship program.
Students show good responsiveness towards the program.
Their perceptions partially contribute the program (66%). Perception on stereotype
interpretetion share a
contribution of 20.50
%. Perception on
impression management contributes
an amount of 27, 7 %. Finally perception on emotional intensity give a
contribution of 28. 30 %.
Penulis: Soenartomo
Soepomo
Kode Jurnal: jpmanajemendd110344
