ANALISIS PERSEPSI KONSUMEN TERHADAP KEPUTUSAN MEMBELI PERUMAHAN GRIYA KEMBAR LESTARI DI KOTA JAMBI
Abstract: This research
goals to analyze
consumers perception on
consumers decision to buy
house at Griya Kembar Lestari, to analyse house’s buying indicators such as
house’s price, house’s quality, type, house’s facility, house’s location and
transaction system.This research location is at Griya Kembar Lestari. With 60
residents as respondents.This research is using survey methods which is taking
sample from population and using questioner
as data collection
instrument. Analytical method
is using ranking scale
method throngh indexes
as measurement units
to know level
of agreement of residents. It is concluded that Griya
Kembar Lestari is aimed to midle lower class of consumers market segment.
Respondents character are ageing from 35
to 44, income Rp 1,000,000.00 to Rp
2,000,000.00, family members 4-5 person, and occupation are dominated by
private employee based
on considered indicator,
price is the
must affective variable.
Penulis: Dahmiri
Kode Jurnal: jpmanajemendd100235
