ANALISIS KINERJA PEMASARAN PT ALFA SCORPII MEDAN
ABSTRACT: Topic this research
is Market Orientation, Product Completeness and Effectiveness of Distribution
Channel Marketing significant effect on performance in PT. Alpha Scorpii of
Medan. The population of this study are all employees of PT. Alpha Scorpii of
Medan. Where samples were taken in this study were as many as 50 people. Data
was collected using questionnaires and observation. Data were tested by using
test validity and reliability, data must also satisfy Assumption Test Classic.
Further analysis of test data by using multiple regression analysis, t test, F
test and the coefficient of determination. This study concluded that the
partial test results and simultaneously, Market Orientation, Product
Completeness and Effectiveness of Distribution Channel Marketing significant
effect on performance. Effectiveness of distribution channels is more dominant
effect on performance. Ability Market Orientation, Product Completeness and
Effectiveness of Distribution Channel Marketing in explaining performance is at
43.4% while the remaining 56.6% is explained by other factors not included in
this research model.
Penulis: Aulia Arief Nasution
Kode Jurnal: jpakuntansidd140746
