ANALISIS FAKTOR YANG MEMPENGARUHI NIAT BELI DI ZALORA ONLINE SHOP
Abstract: Zalora
an online shop
in Indonesia the
biggest selling fashion product. Intention to buy can be affected by
several faktors, those are
external faktor and
internal faktor. This
research using faktor analysis
tehnique with sample
taken 100 respondents.
The examination result that KMO value is more than 0,5, it shows that
the using faktor analysis has exacted. 20 variabels that used, be gotten 6 faktors of
reduction which has
eigenvalues >1, it
shows that are 6 faktors
can affecting intetion to buy. Faktor 1 is personality, faktor 2 is perception of
benefits, faktor 3 is engagement,
faktor 4 is situation,faktor 5 is
life, and faktor 6 is. Thus, faktor which having the major affect in intention to
buy at Zalora is personality faktor.
Penulis: AYU ANASTASYA
MAHARDHIKA, SAINO
Kode Jurnal: jpmanajemendd140992
