Segmentasi Pasar Media: Jangan Ikut Ritme Pesaing
Abstraksi: Tagline Suara
Merdeka "Perekat Komunitas Jawa Tengah" is not in line with the local
media development today. When
many newspapers focus
on the territory
of the district/city
or former residency, Suara
Merdeka consistent on the people
of Central Java.
It also inconsistent
with the regional autonomy
policy, the which is based on the district/city, not the province. For the
dilemma arises Suara Merdeka, between targeting on Central Java and information
needs of local level. Its need balancing between the two, so the newspaper is
able to survive, and even win the competition. The equilibrium model can be
used as a lesson for other media to stick to the principle of differentiation, is
not provoked rhythm competitors.
Penulis: Bayu Wicaksono
Kode Jurnal: jpkomunikasidd150334
