HUBUNGAN KOMUNIKASI PEMASARAN DAN PROMOSI DENGAN KEPUTUSAN MEMILIH JASA LAYANAN KESEHATAN (STUDI PADA RUMAH SAKIT ISLAM LUMAJANG)
Abstract: competition in the
business world becomes more intense, confronts the uncertain situation. not a
few companies out of business because no longer able to maintain the viability
of their business. This phenomenon occurs as a result of the competitive
business world competition and each company would like to win the competition.
The company's core competition need to be explored in order to create
competitive advantage by using the right marketing communication strategy.
Companies also need to use your strengths and minimize kelemahana to seize
market opportunities. the existence of many rivals in the business world will
be able to become a benchmark for the company. in a sense can be a motivation
in running the business. it also applies to those businesses in the health services
industry, whether it be hospitals, health centers and private practitioners, in
order to live and develop the necessary skills and knowledge in strategic
marketing communications. Health is one of the basic human needs. Healthy
itself is a state of optimal physical, mental and social, and not just limited
to the state of being free of any disease or infirmity. the hospital is one
part of the health service. From the data processing and research, it is known
marketing communications and promotion of the right to use RSI Lumajang in
order to increase the number of visitors and the people who come and pick RSI
Lumajang as health services. From these results can be made suggestions that
might benefit Lumajang RSI to determine the right marketing strategy.
Penulis: SINTA PETRI LESTARI
Kode Jurnal: jpkomunikasidd150336
