THE INFLUENCE OF PERCEIVED EASE OF USE, PERCEIVED USEFULNESS AND TRUST ON REPURCHASE INTENTION OF LION AIR E-TICKET
ABSTRACT: The development
function of internet was known as the important factor affected consumer
perception to make purchase online.
Consumer perception of perceived ease of use, usefulness and trust are
the important factors on affecting consumer intention to repurchase online. The
objectives of this research is to know the simultaneously and partially
influence of online consumer perceptions of ease of use, usefulness and trust
on repurchase intention. Sample of 100 questionnaires were distributed to Lion
Air customers based purposive sampling technique and analyze using multiple
regression analysis procedure. The findings of this research shows there a
simultaneously influence of perceived ease of use, perceived usefulness and
trust on repurchase intention of Lion Air E-ticket while, only trust shows
influence on repurchase intention of Lion Air E-ticket partially. Thus, better
for Lion Air to provide E-ticket for transit flight to gain consumer perception
of ease of use and usefulness of Lion Air E-ticket.
Author: Cindy Regina Oroh
Journal Code: jpmanajemengg150094
